I always approach a New Year with a certain sense of optimism. It feels like starting again but in reality you’re carrying on from where you left off from the previous year. I don’t believe in New Year resolutions as they never last, well mine don’t usually make it into February.
So why the optimism?
I think it’s to do with the word new. It tells you that it’s something that hasn’t happened before, and in truth, 2102 hasn’t. It can be about new opportunities but they can happen at any time of the year, not just January 1st.
For me I’m still pursuing my writing dream and will continue the push to see my work more widely read, and yes, maybe make a few quid on the way. But that hasn’t changed from the previous year, although hopefully I will be able to commit more time to the promotion of my books.
So what have I learnt in the last year(s)?
Writing a book is the easy part, well relatively. I personally find editing to be laborious. You read the story so many times that in the end you start convincing yourself that it’s rubbish. But once you finally get it to the point where you think it’s OK, you send it to the publisher. I personally always get it proof read before they publish as there are always mistakes that you miss.
Then comes the day when they send you the first copy for you to approve and that is an amazing feeling. To see your work in a proper paperback format is overwhelming.
Then you have to sell it and that’s when it gets really really difficult. I had a reasonably successful book signing at Waterstone’s in Milton Keynes in November. The manager told me that they stock 80000 books in that store alone (includes multiple copies of the best sellers) but that’s still a lot of titles. Look at how many titles there are on Amazon – I would guess at hundreds of thousands.
So the challenge is to get your book noticed amongst all of that lot, and that amounts to something bordering on a lottery win. There are numerous sites offering you an instant marketing solution by posting your book on various sites that are going to bring you overnight success. Unlikely in my view.
So the only way to do it is by sheer hard work and persistence. Books signings; school promotions; local radio; more book signings and so on … In other words you have to put the hard yards in.
So any school teachers out there who want an author to visit their school and tell the kids why I want to right or read extracts from my books, (or both), please contact me either through this blog or my website,
www.ianoneill.co.uk